Latera places vetted virtual assistants, social media managers, and video editors from Colombia with US businesses. First candidate in your inbox within 14 days.
US-based VAs churn in 3–6 months chasing the next $2/hour. You retrain, they leave, you retrain again. Your growth stalls.
Great for admin, weak on English writing, brutal time-zone mismatch, and zero Spanish for the LATAM half of your market.
Upwork, Fiverr, cold Instagram DMs. You spend 20 hours vetting, get a 30% hit rate, and lose the good ones to bigger offers.
We source, screen, and place bilingual professionals from Medellín, Bogotá, and Cali. Every candidate passes a live English + Spanish assessment, a paid trial task, and a video interview before we introduce them.
Your VA sits on your side of the table — hence Latera, Latin for "at your side." Same time zone as US Central. Fluent English writing. Full Spanish for LATAM outreach. Colombian work ethic, wired through Deel so you never touch international payroll.
Retention rate: 93% at 12 months. Compare that to your last VA hire.
Content calendar, scheduling (Metricool/Later), Canva design, community management. Instagram, TikTok, Facebook, YouTube, LinkedIn.
CapCut, Descript, Premiere. Short-form cuts from long-form content. Reels/shorts with captions, hooks, ritmo. Same-day turnaround.
CRM management (Lofty, HubSpot, Salesforce). Initial reply, qualification, appointment setting. Bilingual outreach for LATAM leads.
Inbox management, calendar coordination, travel, research, personal errands. Discreet, organized, proactive.
Live chat, email tickets, phone (bilingual). Zendesk, Intercom, Front, Gorgias. Onboarding and retention playbooks.
Email campaigns (ConvertKit, Klaviyo), landing page updates, ad account management, basic SEO, competitor research.
No setup fees. No annual contracts. Cancel with 14 days notice.
Tell us the role, we do the sourcing and vetting. First qualified candidate in your inbox within 14 days. No fees until you say yes to a match.
Book a hiring callBilingual? Reliable? Ready to work with US clients from Colombia? We're hiring social managers, editors, and lead follow-up specialists.
Apply now →